From impression to click
Adding a QR code to a window screen ad gives a passerby a one-second path from noticing you to landing on your booking page, menu, listing, or offer.
Because the code is unique to the campaign, every scan is attributable. You see exactly how many people your street presence sent to your site.
What to put behind the code
Send scans to a page that matches the promise on the screen. If the ad says 'Book a consult', the code should open the booking form — not the homepage.
Keep the landing page mobile-first. Everyone scanning is standing on a sidewalk holding a phone.
Test, then change the creative
Unlimited creative changes mean you can run one offer for two weeks, compare scans, and swap it for another. Street advertising becomes an experiment loop instead of a fixed print run.